AUBURN UNIVERSITY | AUBURN, ALABAMA

Bachelor of Arts in Public Relations

Graduation Date: May 2017



Education is the most powerful weapon which you can use to change the world.

-NELSON MANDELA

Being from Texas, a common question I've been asked is "Why Auburn?". While the short answer typically involves the famous saying because "it's the Loveliest Village on the Plains," my reasons have much deeper roots. Growing up, my family treated the Iron Bowl as though it was an additional holiday between Thanksgiving and Christmas. The first time I came to visit the campus, it automatically felt like home. Unless you're from here, it's truthfully a difficult feeling to put into words. Spend an afternoon sitting on Samford Park eating a popsicle while watching future, little Tigers run around screaming "War Eagle" and you'll understand this better. Auburn has given me some of the best years of my life and the necessary tools to go out into the world with a strong work ethic and a compassion to help others.

This upcoming May, I will graduate with a bachelors degree in public relations along with a minor in business. Auburn has been consistently ranked as a top 50 public university by multiple scholarly publications and news outlets. In 2016, Auburn was ranked the top university in Alabama and #53 nationally.

RELEVANT COURSE WORK


This capstone class provided an introduction to the use of style and design in public relations messages. Adobe Creative, HTML and CSS and Canva were used throughout this course
This is a course designed to provide public relations students with an understanding of both effective and ineffective methods of PR through studying actual cases from the field itself.
This course provides an emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media.
As an introduction to newswriting techniques, this course emphasizes learning news values, recognizing parts of a story and writing stories that meet standards of accuracy, grammar, style, spelling, law and ethics.
This course works on identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
This course within the journalism department teaches an emphasis on Associated Press Stylebook, word usage, and spelling for students interested in print, broadcast, public relations, and web-based writing.
Examination of how new social media impacts public relations strategies. Applications that were used within this course were Google Analytics, Hootsuite and Hubspot.
This capstone class with the public relations department taught the application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.